Whenever a major social media company adds new features, such as Facebook Live, there is a real desire to be one of the first adopters. While this may be a good strategy for some industries and markets, it makes sense for the cannabis sector to watch how it develops before jumping in feet first. Jumping […]
This is part two of a two-part blog about creating compelling content for Cannabis brands. You can read the previous post here. Last week at Refined Bud we covered why creating compelling content is an important aspect of digital marketing and highlighted ways in which good content can help build brand awareness, loyalty, and strengthen […]
This is part one of a two-part blog about creating compelling content for Cannabis brands. Look for the second blog post to be posted on Wednesday, August 10. At Refined Bud, we talk a lot about the importance of original content, but how can we create outstanding original content? To create compelling content, you must […]
In June, Facebook made the announcement that they were changing their beloved News Feed algorithm, again. But this time, they were moving away from a News Feed that bombarded you with news and information to one that kept you on the site longer – one full of babies, kittens, or toddlers. Instead of informing you, […]
Despite the challenges, cannabis brands can actually benefit from Snapchat’s global platform. It is a popular social network and unlike Facebook and Instagram, hasn’t been known to shut down profiles for being linked to the legal cannabis industry.
Lifestyle brands are booming on Instagram because it is the perfect platform to showcase creativity and artistry through a massive communication channel. People put their best face on Instagram, and naturally, brands want to show their best content on the platform, too.
It is time to move past the green branding in cannabis. Most of the brands in the cannabis industry identify their business with the color green. Green is everywhere. In logos, brand images, marketing swag, websites, and media – it is everywhere. Frankly, it is surprising that so many companies have adopted the same color […]
Last month, Twitter turned ten. That’s almost ancient in tech startups and the social media world. But Twitter is far from over. Since we’ve lived through a decade of #hashtags and tweets limited to 140 characters, it’s safe to say that Twitter changed the way the world interacts online. From trending topics an official segment […]
Refined Bud highlights how women can make an impact and blaze their own trails in the cannabis industry
It can be difficult to find your audience on social media if you’re a new cannabis company. Not only are major social media platforms like Instagram and Facebook actively deleting accounts of major cannabis brands, but the stigma complicates how people will interact with the content you share. But it doesn’t have to be so […]