Six Cannabis Companies Who Crushed it on Social Media – October 2016

Six Cannabis Companies Who Crushed it on Social Media – October 2016

hHow is it almost Halloween?  It’s spooky how quickly time flies in the cannabis industry. Just a few years ago , our dream of working in the cannabis industry seemed so incredibly far away. But not anymore. We’re knee deep into everything cannabis. In an effort to starve off that sugar high you’ll have later […]

Perfect Timing: When To Hit Send On Marketing Email

Perfect Timing: When To Hit Send On Marketing Email

Social media plays a significant role in the cannabis community. Unfortunately, there is still a stigma around cannabis consumers and the industry, in which social media accounts can become shut down or unable to advertise. Since email campaigns provide direct access to your customers, without third-party monitoring your every move, we wanted to focus on […]

What Cannabis Brands Can Do To Increase Email Open Rates

What Cannabis Brands Can Do To Increase Email Open Rates

When it comes to value, email is still king for digital marketers. This is particularly the case for Cannabis brands because emails lend anonymity that social media does not. As legalization gains momentum, more people are becoming canna-curious. By using email marketing, you can cultivate a relationship with a potential customer and build them into […]

Six Cannabis Companies Who Crushed it on Social Media – September 2016

Six Cannabis Companies Who Crushed it on Social Media – September 2016

Posted by Refined Bud on October 5, 2016 in blog

  September has come and gone and many cannabis connoisseurs are preparing for their fall harvest, the holiday season, or those fourth quarter social media campaigns. To help get those creative juices flowing, here are Refined Bud’s six examples of successful social media posts from cannabis brands in September. Kiva Confections – Linsey’s Choice: What […]

7 Simple Things To Get You Through This Election Season

7 Simple Things To Get You Through This Election Season

One of the longest election cycles ever has finally taken its toll and made politics unbearable for this politico. We needed a break from marketing advice, data analysis, and this election season. So, at Refined Bud, we decided to highlight a few products that we love and will be using to make these next 39 […]

Should you use Hashtags on every social network? Find out.

Should you use Hashtags on every social network? Find out.

Last week, we talked about the basics of hashtags and how to craft the perfect one for your cannabis brand. This week, we want to highlight how to use hashtags across several platforms. As we’ve mentioned in previous blogs, not all platforms are created and used in the same manner. For that reason, there are […]

A Practical Guide to Using Hashtags For Cannabis Brands

A Practical Guide to Using Hashtags For Cannabis Brands

Social media marketing is all about getting your brand noticed online and directly communicating and engaging with your customers. We’ve shared several ways for cannabis brands to attract loyal customers to their social following by creating original content, knowing where their target audience exists online—possibly on Snapchat, or by authentically engaging with customers on Instagram. […]

The Magic of Marijuana Marketing for Millennials

The Magic of Marijuana Marketing for Millennials

Recently, an article from Bloomberg unveiled the average marijuana consumer spends roughly $647 a year on cannabis. If a cannabis brand has a loyal and devout following of customers, that number can make a significant impact on any budget. If that statistic wasn’t enough to spark the conversation around the marketing potential in this industry, […]

Six Cannabis Companies Who Crushed it on Social Media – August 2016

Six Cannabis Companies Who Crushed it on Social Media – August 2016

Posted by Refined Bud on August 31, 2016 in blog

Refined Bud is introducing a new monthly installment highlighting the best use of social media by cannabis brands. Why? It’s important to not only see what’s being used successfully but to identify emerging trends in the market. Each month, Refined Bud will highlight six examples of successful social media posts from cannabis brands and give […]

How To Build Trust and Credibility As a Cannabis Brand

How To Build Trust and Credibility As a Cannabis Brand

Posted by Refined Bud on August 24, 2016 in blog

Credibility is the quality of being believable or worthy of trust. As a brand, it is important to establish credibility with your customers so they can confidence in your business and believe in what you are creating. There isn’t one thing that creates credibility in a leader or business, but rather, it is a combination […]